Ideate Innovate

Google became the centerpiece of the Internet world, toppling Microsoft from its position, which was the centerpiece of the Software world. By and large, the axis had only shifted from computer (software) to internet so hence there had to be new winner. Google and its parent Alphabet may be doing a lot of things in the world and yet again trying to change the world but none of the acquired products can be as big as the products developed on your own. In Google’s case, it was the SEARCH, which made it the champion in the Internet world. After Internet, Smartphone became the centre of the axis of the puzzlery of the emerging tech world, the grounds of which have to shift every decade or so. Somehow or the other, Amazon has become the centre of it. Even though neither they had built the software or the hardware of the smartphone or perhaps the network, which ultimately runs the smartphone. But then more searches are run on Amazon than on Google, when the heir apparent is challenge...

A lot of VC funds who operate in India have raised money for investing in the B2C space. B2C companies are the ones, which are valued in figures that we often forget how many zeros placed and how many more to be placed. Unicorns are built by the over enthusiastic investors, who love the zeros and help B2C companies to engage with customers over and over again. India is a ripe market due to 1.25 Billion breathing on small land mass. Before we understand the nomenclature of some of the US based Unicorns, who really possess the next level of technology and are able to build an industry on their own. Let’s look at the Indian Unicorns. Some of them are indeed a masterpiece inspite of having shoddy pieces of technology, they are unicorns. Flipkart Paytm Ola Cabs Hike ShopClues Zomato InMobi Quikr Oyo Rooms MakemyTrip Few seated on the borderline or waiting in line: BigBasket Byju’s Swiggy Practo Delhivery Rivigo Blackbuck Freshworks Nysaa ...